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Tony

Tony Zhu is the founder of hifine in Suzhou. He has been in the industry for 20 years and has a deep understanding of the small home appliance parts industry. Since founding hifine in Suzhou in 2013, the company has become a top tier player in the industry. His mission is to help customers achieve success

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Tony, Founder of Hifine

Tony is a seasoned entrepreneur and industry leader with over 20 years of experience in the small home appliance industry. As the founder of Hifine, he has built an innovative and globally recognized company that has established itself as a leader in smart appliance components.

Tony began his career with over a decade of experience at Midea, where he provided OEM and ODM services for renowned brands such as Bissell, Dyson, and TTI. In 2013, he embarked on his entrepreneurial journey with Hifine, growing the company at an impressive annual rate of 30%. By 2024, Hifine achieved a scale of 100 million RMB, exporting products to over 100 countries and securing a place in the industry’s first tier.

Tony’s vision is to bring high-quality products from Hifine’s production facilities to customers around the globe. Under his leadership, Hifine has become a trailblazer in new product development, maintaining a position at the forefront of innovation in the smart appliance components sector.

Guided by core values that prioritize customers and empower employees, Tony strives to create an environment where client success and employee dreams are realized through collaboration and dedication.

Expertise:

  • Smart home appliance development
  • OEM & ODM services for global brands
  • Strategic business growth and innovation
  • Global market expansion
  • Leadership and team empowerment

Education:

  • Bachelor’s Degree, South China Normal University

Achievements:

  • Founder of Hifine, a 100 million RMB enterprise by 2024
  • Developed industry-leading smart appliance components exported to 100+ countries
  • Delivered OEM & ODM services for top global brands, including Dyson and Bissell
  • Consistently achieved 30% annual growth since 2013

Tony’s journey embodies his passion for excellence, global reach, and fostering success for clients and employees alike.

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